The success of a business is based on constantly adapting to the market. A business is any activity that seeks to provide goods or services to others while operating for profit. To earn that profit you provide desired goods, jobs, and services to people in the area. Once you have developed the right goods and services, based on consumers’ needs you need to reach those consumers through media advertising. You don’t need to have wealth as a primary goal. One result of successfully filling a market need is that you can make money for yourself. There are around 9 million millionaires in the United States, will you be one of them one day?